The Ecwid API platform allows you to customize storefront in various ways:
- apply custom styles to the store elements (buttons, fonts, pictures, etc.)
- add extra widgets, e.g. customer reviews, comments, image magnifier
- modify the look and behavior of Ecwid widgets
- add tracking pixels or any other third-party conversion-tracking scripts to the checkout page
- and more
Check out the sections below to find out what other features are available and how to use them.