Single Sign-On (SSO) allows user to access multiple applications with one login and password.
If a merchant already has a customer base on their website, customers may find it rather inconvenient that they have to log into the website and the store separately.
Ecwid’s Single Sign-On API allows those customers to sign into a merchant’s website and use the entire Ecwid store without having to log in again.
In other words, if a customer is logged in on a website, they are automatically logged in on the Ecwid store too, even if they didn’t have an account there before.
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